TrueLook began as a pioneer in IP camera technology, called Perceptual Robotics, Inc. The company invented the first PTZ (Pan-Tilt-Zoom) camera, which was renamed “TrueLook.” Since its inception, TrueLook has delivered more than 5 billion images to over 100 million users. TrueLook has also deployed cameras on every continent of the globe – including the NASA camera on the South Pole.

TrueLook has been used to webcast major media events, including: The NBA Finals, MLB World Series, Wimbledon, US Open, The Masters, US Presidential Inauguration, Cannes Film Festival, Grammys, Chicago and Detroit Auto Shows, and many more.

By 2010, TrueLook had built a substantial and growing customer base within the construction industry. Developing new capabilities for this segment allowed TrueLook to grow in a new and exciting direction.

Today, TrueLook’s turnkey hardware and cloud-hosted web app are primarily designed for the needs of owners and contractors. Live camera viewing, custom time-lapsing, security recording, and a large selection of other tools allow construction teams across North America to better manage their jobsites.